Editorial + SEO writer

I’m a disciplined and smart editor. I have experience managing writers based remotely.

I’m also a versatile writer that understands SEO. I’ve created white papers, written numerous restaurant reviews, and in my spare time I edit The Makers Stories because I love genuine stories about real hardworking people.

Event management & production

I’m a confident event planner that can work to tight budgets. I’ve planned and managed a pop-up in Dublin city centre that consisted of 21 events over 7 days as well as more intimate events.

For example, Caffeine Magazine commissioned me to create a coffee event with Nude Espresso in London. During my time with Yelp I organised regular events as well as launch parties for campaigns like Passport to Rathmines.

Campaign Builder

Creativity is great, but in order for it to get you new business it needs to be grounded in data. My quantitative and qualitative experience in customer research informs campaign direction.

I’m a strategic thinker that is results focused. For Eventbrite I launched the Science Behind Events campaign in the UK & Irish market. The sales qualified leads numbers generated from it surpassed Q3’s 2016 target by 240%.


Great copywriting hooks a person to read on. I understand the power of a good headline. The open rates of newsletters that I write are always between 20% – 35%. For Yelp I increased the Dublin newsletter subscription base from 0 to 18,000 in one year.

I pioneered a direct mail campaign to cold leads for a previous employer’s live event, it generated €60,000 in sales qualified leads.

I’ve also scripted and produced videos, my most recent client was a food business incubator, Newmarket Kitchen.