Great copywriting hooks a person to read on. I understand the power of a good headline. The open rates of newsletters that I write are always between 20% – 35%. For Yelp I increased the Dublin newsletter subscription base from 0 to 18,000 in one year.
I pioneered a direct mail campaign to cold leads for a previous employer’s live event, it generated €60,000 in sales qualified leads.
I’ve also scripted and produced videos, my most recent client was a food business incubator, Newmarket Kitchen.